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What are the key reasons why a sport business would want to enter the international business?

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Pretend that you are the CEO of a successful sport-related business in the United States. After 10 years of significant growth, it is time to begin looking outside of the U.S. market. What are the key reasons why a sport business would want to enter the international business? Provide a method for how this business might “break” into the international market.

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