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What are the internal and external analysis you recognize from your chosen company?

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Select one of the following technology companies: Apple, Microsoft, Samsung, AT&T, Facebook,  Alibaba, or Cisco Systems. What are the internal and external analysis you recognize from your chosen company? Your response should address the factors described by McKeown and Durkin (2016)  The Seven Principles of Digital Business Strategy, pages 19-26, concerning the internal and external analysis of the company.

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