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What international strategy (e.g., Global, Multi-domestic, Transnational) does Heineken follow in the global beer market?

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Case Discussion – Heineken
Discussion Questions:
How would you characterize the pressures for customization and global integration in Heineken’s industry?
What international strategy (e.g., Global, Multi-domestic, Transnational) does Heineken follow in the global beer market?

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For This or a Similar Paper Click To Order

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