Categories
Marketing

How important have teamwork and communication been to your success?

This assignment requires that you conduct separate interviews with 2 people you respect in the world of marketing. A strong suggestion is to pick one person that you do not know and try to contact them to complete the assignment. You may pick people from any walk of life whose skill and approach to marketing you admire.
This is a research assignment that will require you to follow research protocol including giving research participants an understanding of what the purpose of the research is, how it will be used and how it will be protected. The interviews should be recorded using zoom, other video/audio formats or an audio file. You will be given an “Informed Consent” script to use in the first class.
Please use these questions in your interviews. In each interview, you must ask these 6 questions and may also ask follow-up questions.
How important have teamwork and communication been to your success?
What are other skills that are important when working in a team (e.g., problem-solving, decision-making, conflict resolution).
What do you wish you knew earlier in your career about teamwork and communication?
How important is trust in your work?
How do you build trust and how do you recover it if it gets lost?
What is one habit you would recommend that a new Masters in International Marketing graduate develop about teamwork and communication?
Each completed and recorded interview should be uploaded to this assignment page.
After completing the interviews, you will conduct your own analysis of the interviews. The best papers will seek to identify themes that are consistent across the interviews and, based on your own lived experience and challenges in Teamwork and Communication, identify the insights or personal implications you draw from the interviews. You may also find thematic divergence and provide your hypothesis for why the interviewees’ responses differ.
Furthermore, the best papers will integrate your own secondary research and relevant key concepts from the course materials we will cover. Finally, each paper should have a conclusion that reinforces your main points and ties your learnings together.
Your paper should be written as a research paper, including primary and secondary research, and following all APA v7 guidelines.
The last step in this assignment is to share your findings in a 2-3 minute video. Include the highlights of your research and what you have learned from the interviews and about yourself.
Assignment Deliverables:
Research Paper 2 pages (min) to 4 pages (max). Be sure to include the recorded interviews with your submission.
Note: Interview notes, references, and cover page are not included in the page count.
2. Summary Video of 2-4 minutes. The video may be in .mp4 format or as a YouTube link. Any other format will not be accepted.
Grading Criteria (what constitutes a good assignment?):
This assignment is an opportunity for you to flex your networking muscles. You are encouraged to find and interview 2 people whom you may not know. Be sure to follow proper research protocols as outlined above.
The best papers will seek to identify themes that are consistent across the interviews and, based on your own lived experience and challenges in Teamwork and Communication, identify the insights or personal implications you draw from interviews. This is a combination of research and reflection.
Rubric
Individual Research Assignment – Working in Teams
Individual Research Assignment – Working in Teams
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeEvidence of Self Reflection
20 pts
Excellent
Provides substantial evidence of both the quality and depth of personal reflection on experiences.
15 pts
Good
Provides evidence of having reflected in some depth on personal experiences.
10 pts
Satisfactory
Provides evidence of basic reflection on personal experiences.
5 pts
Inadequate
Provides only minimal evidence of having reflected on personal experiences.
0 pts
Unacceptable
Does not include references to any relevant experiences or evidence of personal reflection.
20 pts
This criterion is linked to a Learning OutcomeUnderstanding of core concepts
20 pts
Excellent
Demonstrates and applies solid understanding of core course concepts. Analysis is insightful and well-reasoned.
15 pts
Good
Demonstrates and applies understanding of core course concepts. Analysis is thoughtful but may sometimes lack depth or reasoning may not be completely sound.
10 pts
Satisfactory
Demonstrates and applies basic understanding of core course concepts. Analysis often lacks depth and/or reasoning is often unsound.
5 pts
Inadequate
Demonstrates and applies limited understanding of core course concepts. Analysis is superficial or poorly reasoned.
0 pts
Unacceptable
Demonstrates and applies no understanding of core course concepts. Little to no analysis or analysis is very poor.
20 pts
This criterion is linked to a Learning OutcomeQuality of writing and organization
20 pts
Excellent
Writing is clear, concise, and unambiguous. The organization is careful and logical. Submission is generally free of spelling and grammar errors. Properly referenced.
15 pts
Good
Writing is generally clear, with some minor problems. Submission is generally well-organized with room for improvement. There are occasional grammar or spelling errors. Properly referenced,
10 pts
Satisfactory
Writing is often unclear and may sometimes impede understanding. Submission is disorganized and lacks structure. There are repeated spelling and grammar mistakes.
5 pts
Inadequate
Quality of writing impedes understanding. Submission is incoherent. There are grammar and spelling mistakes throughout. Overall tone may be careless or inappropriate.
0 pts
Unacceptable
Quality of writing prohibits understanding.
20 pts
This criterion is linked to a Learning OutcomeContent
40 pts
Excellent
Exceptionally well presented in writing and through video. Ideas are detailed, well developed, and supported with specific evidence and facts, as well as examples and specific details.
30 pts
Good
Well-presented in writing and through video. Ideas are detailed, developed and supported with evidence and details, mostly specific.
20 pts
Satisfactory
Content is generally sound. Ideas are present but not particularly developed or supported. The analysis uses some evidence, but it is usually of a generalized nature.
10 pts
Inadequate
Content is confusing and/or difficult to follow. Ideas are unclear and undersupported. The analysis is based on little to no evidence.
0 pts
Unacceptable
Content is poorly conceived and/or impossible to follow.
40 pts
Page 5 of 5
APA version 7

Categories
Marketing

What factors account for the success of Ikea?

In this assignment you will answer two questions. Single-spaced, 12 pt. font, 1-inch margins, without the question prompt). Please be concise when you formulate your answers (quality over quantity);
Question 1: (~½ page; bullet points are fine for this answer)
What factors account for the success of Ikea?
Question 2 (~½ – 1 page):
What do you think about the company’s product strategy and product range? Do you agree with the matrix approach described in Figure B of the case? Are there limitations to this approach? Should the company expand its product lineup to include a greater number of styles and price points? In what ways should the company consider changing its product line-up? If you had to predict, what do you think IKEA’s product lineup will look like in 10 years?

Categories
Marketing

Identify the sales call objective, and how you will prepare for the call.

Students will develop a sales pitch, order development process, customer interaction, order delivery, and close out documents to finalize the sale. The format is a Powerpoint Presentation.
Directions:
1. Select a product or service as the basis for developing a sales strategy.
2. Describe the product or service, and the target customer.
3. Develop a sales strategy for the product or service, including describing the high-level sales process steps:
3a. Describe the sources you will utilize to identify prospects, and the information you need from those sources.
3b. Identify the sales call objective, and how you will prepare for the call.
3c. Develop the sales pitch (keeping solutions in mind) and the sales call approach
3d. Identify possible objections and how to respond to each.
3e. Discuss closing the sale, including the close out documentation.
3f. Discuss a follow-up plan.
Review the chapters in the book “Selling Building Partnerships”(11th ed). in preparing this presentation. Your slides should be professional. They should use bullet points on your slides , speaker notes of no less than 100 words for each slide, a title on all slides, use color, use pictures to make your presentation engaging for your audience.

Categories
Marketing

What are the different types of market segmentation?

Please review chapters 8-10 and answer the following questions. Be sure to relate your discussion to your course project. This activity will benefit your Project.
Chapter 7:
What are the different types of market segmentation? Choose the most relevant three types for your project company and discuss how appropriate the company is segmenting its market now.
Use specific page numbers when citing the textbook.
Chapter 8-9:
First, review the post at (https://smartamarketing.wordpress.com/2011/03/28/market-dominance-strategy/) and decide whether YOUR SMALL BUSINESS UNIT is a market leader, challenger, follower, or a nicher in the market. Then discuss what strategies YOUR SMALL BUSINESS UNIT could employ in order to compete effectively.
Second, review the project company’s current brand and discuss how branding activities might be able to help strengthen the company’s image.
Cite the textbook properly with page numbers.
Review the brand resonance model of brand equity, the creation of significant brand equity involves reaching the top or pinnacle of the brand pyramid.
how could you apply this model to Brand Building FOR YOUR SMALL BUSINESS UNIT?
And what changes are necessary for your business after knowing about this model? Please be as specific as possible.
How could product & innovation activities help a company improve its brand equity?
Cite the Textbook properly with page numbers.
My Small Bussiness is: Tokyo 1 in Midland TX
https://www.facebook.com/people/Tokyo-1/100071349464546/?paipv=0&eav=AfakUzjHhabjHe0OVA7qMQ4Mv0kCKZf4DRB3MQhqlMR2d8VKYDK8lTmV2R81tGHtDhg&_rdr

Categories
Marketing

How did the External Market Environment create challenges for Blockbuster?

Please watch short video. Answer the following questions.

Questions:
1. How did the External Market Environment create challenges for Blockbuster?
2.How did the External Market Environment create opportunities for Blockbuster?
3.Provide examples of companies that have used changes in the External Market Environment to spur growth.
4.Provide examples of companies that failed to react to the External Market Environment.

Categories
Marketing

Define learning and perception.

Define learning and perception. Describe in at least one paragraph, how the two are connected and how they relate to consumer behavior.
Per our textbook, consumer learning starts with perception. Based on your experience and research outside of the textbook, describe at least three brands that you purchase regularly and what influences/influenced your perception of those products. Support your answer with research and cite your sources.

Categories
Marketing

From a managerial standpoint, what information is most useful when making brand development decisions (line extensions, brand extensions, new brands, etc.)?

Review the various brands owned by The Coca-Cola Company (https://www.coca-colacompany.com/packages/brands) and PepsiCo (https://www.pepsico.com/brands/product-information) via the “brands” sections of their respective websites. These companies face a variety of choices when adding to their overall product mix and these choices are further complicated within each brand. Answer the following two questions:
1. From a managerial standpoint, what information is most useful when making brand development decisions (line extensions, brand extensions, new brands, etc.)
2. What risks are involved in the process?

Categories
Marketing

What risks are involved across the various business disciplines?

Cord-cutting is a trend that has been on the rise for the past several years. Review the Forbes cord-cutting article:
https://www.forbes.com/sites/dbloom/2019/01/31/cord-cutting-study-pwc-nielsen-2019-pay- tv-statistics/#72f6cb4a2242
In order to combat this trend, Disney launched the Disney Plus streaming service. Research this service offering and answer the following questions:
1. How is Disney Plus positioned as compared to streaming services such as Netflix and Amazon Video?
2. What criteria should managers use when positioning a product or service?
3. What risks are involved across the various business disciplines?

Categories
Marketing

Evaluate the impact of the advertisement on cultural values.

Locate a print advertisement for a consumer business or product that is not nationally recognized. (Note: the advertisement can be a social media print advertisement, but the product or business cannot be known nationally, meaning it cannot be purchased in all parts of the nation, just in a local area.) Instructions Write a 2 page paper in which you: Describe an advertisement, its content, text, pictures, length, location, aesthetics, and what drove you to select it. Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response. Analyze why the ad would not appeal to some consumer group(s). Evaluate the impact of the advertisement on cultural values. Use four sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides. For citing social media resources refer to How Do I Cite a Post From Social Media? This course requires the use of Strayer Writing Standards. The specific course learning outcome associated with this assignment is: Evaluate an advertisement in terms of content, targeted audience, and cultural values
AD: https://www.facebook.com/Camposphillycheesesteaks/

Categories
Marketing

Describe a needs-based segmentation model for the product-market in which Blundstone competes.

Brand Strategy Analysis for Blundstone in CANADA
The ability to conduct a strategic market analysis is key to the development of a compelling brand strategy and brand platform. To conceive brand strategy, brand managers conduct a strategic analysis of the product-market in which the brand competes to discern opportunity for the brand to build a strong position with customers.
This analysis therefore requires a thorough diagnosis of the market environment in which the brand competes, and an interrogation of the brand’s ability to win in this market (Analysis of Micro and Macro environments).
The brand manager then formalizes the brand strategy­–the brand positioning and the associations he/she aspires to create in customers’ minds. This strategy enables the pan-company alignment of functional strategies in support of brand and business objectives.
Your task: In this assignment you are expected to investigate a few elements that are part of a much broader brand strategy analysis:
From an analysis of the product-market in which Blundstone competes (35%):
Explain its structure, evolution and 3-4 key qualifying dimensions (20%)
Determine the brands it competes against most directly, more indirectly and if any brands represent emerging competition (if any exist). Briefly explain your choices. (15%)
From an analysis of consumers of the product-market in which Blundstone competes (40%):
Using Romaniuk’s Framework for CEP Generation determine the CEPs for consumers for the product-market in which XXX competes (15%)
Describe a needs-based segmentation model for the product-market in which Blundstone competes. Your answer should mirror the Luxury Hotel example completed in the second class. (25%)
From an analysis of how Blundstone competes in this product-market (25%):
Infer the Leadership Philosophy for blundstone (GBL Framework). It must follow the format used for the Patagonia and Starbucks examples in class. (25%)
Your key findings must be supported through referencing sources in a one-page appendix to your assignment. Your research for this assignment should include a review of publicly available information on the Internet and other sources, and your personal observations from visits to online and retail locations for the brand and its competitors. In keeping with academic rigour, insights and paper contents must be your own.
Max length: 3 pages + I page appendix for sources. You may use paragraphs, tables, diagrams and bullet points as necessary. Use 12-point type, single spacing.