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Media

What steps can the company take to prevent a future crisis?

Please submit each part separately
Part 1: 2 pages
Ava owns a chain of hair salons. However, the chain was forced to close for months during the Pandemic. As Ava was reading industry reports that many consumers, desperate to maintain their hair color, have begun coloring their hair at home, she became very concerned that customers would not return to the salon post-pandemic. To retain customers, the salon considered sending their customers customized ‘color touch-up kits,’ using her customer database. Ava mailed each customer a “kit” that included their custom hair color, instructions for applying and a coupon for their next in-salon service. This promotion, a direct mail tactic, was very successful. In fact, her customers started ordering kits to continue to color their hair at home. There was one problem. Ava was not gaining the revenue she was used to from regular haircuts and styling. She needed her customers to return to the salon post-pandemic, but she was afraid her customers were used to self-styling their hair.

For this assignment, respond to the following questions. Your submission should be a minimum of 2 pages and provide detailed, specific, and clear ideas. Submissions that are simply sweeping generalizations will not receive maximum points. Take your time with this–think strategically and carefully.

1. Which digital marketing, or social media marketing tactics or promotions should Ava consider trying to bring her customers back to the salon upon reopening? Offer at least 3-4.
2. Which tactics or promotions should she leverage for existing customers? For potential new customers? Offer at least 3-4 for each.

Part 2: 2 pages
A social media influencer is someone who exerts his or her influence through social media.

Recall from Chapter 13 the qualities that make a good influencer:
● Reach: The quantity of people to whom an influencer is able to deliver a message.
● Credibility: The level of trust given by followers based on the perceived knowledge or expertise of the influencer.
● Authenticity: Good influencers genuinely believe in the brand that they are promoting, and what it stands for. If influencers are not sincere, they risk alienating their audiences
● Activity: Influencers must be active on social media, publishing content daily or weekly to their platforms.
● Engaging: Influencers must engage with their followers. When followers mention the influencer or ask questions, it’s important to acknowledge followers by liking, or commenting back.

For this discussion board, identify a social media influencer that falls into one of the categories above. Include the following info and bullet your post to mirror the information below.
○ Name of the influencer & profession
○ Number of followers & which category they fall in to (nano, micro, etc.)
○ How they became an influencer/developed their influence (past activities and events)
○ How they use their influence now (product or brand promotions or other causes).
■ Note any specific brands or products that they promote
○ Which of the five influencer qualities listed above do you think makes this influencer a good influencer and why?
Part 3: 2 pages
Think about an influencer that you follow. Who are they? Why do you follow them and what kind of influence have they had on you and your life decisions? Cite a specific example. (Addison rae, Charli d’amelio, David dobrik, Cameron dallas)
Part 9: 4 pages
There are many benefits for brands who leverage influencer marketing such as:
● Increased exposure
● Brand awareness
● Improved search ranking
● More credibility
● Effectively reach a target market
● New leads
● Sales/conversions

For this assignment, find a company or brand that has created and implemented an influencer marketing campaign. Create a document (you can do a ppt deck instead, if you prefer) that addresses the following information:
○ Name of the company or brand
○ Number of followers for the company or brand
○ The influencer they partnered with (name, profession, number of followers)
○ Describe the influencer’s marketing campaign, its objective, the main message of the campaign, the target audience, campaign goals, the social media platforms leveraged and any other details of the campaign.
○ Include post images and content from the campaign.
○ What were the results of the campaign? Did followers increase? Did sales increase? Did brand mentions increase? List any and all results available to you.
○ After summarizing the campaign, answer the following questions:
■ Do you feel that the influencer selected for the campaign matched well with the brand and the brands target audience? Explain why or why not.
■ Do you feel that the campaign was credible or authentic? Explain why or why not.
■ Do you feel that the campaign was effective in achieving its goals? Explain why or why not.
Part 4: 2 pages
When a social media crisis happens to a brand, to what extent do you believe it impacts the brand’s image and reputation with its stakeholders? Do you have a personal experience where your perception of a brand changed as a result of a crisis? If so, how did this affect your brand loyalty, buying habits, etc?
Part 5: 3 pages
A social media crisis is any social media activity that can hurt a company’s reputation or ability to conduct business. For this assignment, Find an example of a company or brand that has encountered a social media crisis. In a 3 page writeup, provide the following:
○ What is the company?
○ What was the crisis? Include pictures if available
○ How was the crisis identified?
○ How did the company respond to the crisis?
○ How long did it take to respond to the crisis?
○ Was the response received well by the public? If not, how could the response be improved upon?
○ Could the crisis have been avoided? If so, how?
○ What steps can the company take to prevent a future crisis?

Categories
Media

Examine the seven examples of ethical norms.

Just use the book pages I attach to answer the questions
4 pages
1. Rank the five “ethical duties” of mass media employees, from most important to least important according to your own personal opinion, and explain concisely but thoroughly why you’ve ranked them that way.
2. Examine the seven examples of ethical norms. If you had to only choose one to guide your actions as a manager, which would it be and why?
3. After reading the section “Ethical Issues in Media Management,” imagine yourself as a manager at your broadcast station in Simpson, PA. Choose one of the four categories within that section of the chapter and write a short code of ethics that would address the issues within that category.

Categories
Media

What would be your main reason for purchasing a product through Instagram?

For this week’s journal entry (1-2 pages), explore the Instagram shop component. Have you ever bought a product on Instagram? If not, would you? What would be your main reason for purchasing a product through Instagram?

Categories
Media

What do we gain in our perspective on media history by blending technological determinism and the social construction of technology, rather than just using one theory or the other on its own?

The topic question for this is as follows:
We have looked at two different theories about the relationship between technology and society: Technological Determinism (TD) and the Social Construction of Technology (SCOT). What do we gain in our perspective on media history by blending technological determinism and the social construction of technology, rather than just using one theory or the other on its own? Answer with specific reference to a reading and example from the course.
Your answer must draw directly on both a course reading and lecture content. Cite course reading with the (author’s name, pg #) and cite lecture slides like this: (Week 4, Part 1, Slide 6). A bibliography is not necessary unless you draw on sources outside our course materials. Write in your own words and use direct quotes sparingly.

Categories
Media

Describe a time when you learned and modeled behavior learned from something you saw in the media.

Describe a time when you learned and modeled behavior learned from something you saw in the media. What do you think made you model such behavior? Be sure to connect your response to the concepts related to Bandura’s social cognitive theory discussed this week.

Categories
Media

Explain why cultural perception is important to consider when working with international or global cultures.

In a 2-3-page APA formatted paper with an additional reference page, analyze the strategic use of perceptual visual communication:
1. Analyze how specific semiotic visuals in your chosen image affect different cultural perceptions (age, ethnicity, social group, etc.).
2. Describe how each culture’s cognitive memories and experiences may affect how they perceive this image.
3. Explain why cultural perception is important to consider when working with international or global cultures.
4. Discuss why it is important to consider cultural perception when interacting with different age cultures and different social groupings.
Support the items above by including relevant quotes and paraphrases from academic/scholarly sources, and cite them in APA style!

Categories
Media

Describe how visuals affect the interpretation of the intended media communication message.

For this Final Visual Analysis Project, you will choose one website that you visit frequently (it must be a professional business website, not your own personal website). Feel free to use websites such as Nike, Apple, Northwestern Mutual, etc., or a website that applies to your career choices.
Once you choose your website, you will begin to consider the effects the visual elements have on the viewers and create a thesis statement and outline using the response elements 1-5 below.
(I attached the Thesis & Outline TEMPLATE document)
For this assignment please note the following expectations:
APA title page, reference page, and formatting.
Use at least four academic/scholarly sources.
Use properly cited quotes and paraphrases when necessary.
Complete, polished, and error-free cohesive sentences.
Contains an introduction, body, and conclusion.
1. Sensory Response – When analyzing the viewer’s sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewer’s Sensory Response, you may consider analyzing at least two of the following effects:
(a)Colors
(b)Lines
(c)Shapes
(d)Balance
(e)Contrast
2. Perceptual Response – When analyzing a viewer’s perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewer’s Perceptual Response, consider at least two of the following effects:
(a)Target audience specifics (age, profession, gender, financial status, etc.)
(b)Cultural familiarity elements (ethnicity, religious preference, social groups, etc)
(c)Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.)
3. Technical Response – When analyzing a viewer’s response to certain visuals, we need to consider the technical visual aspects that may affect perception. Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements that impact perception. When analyzing the Technical Response, consider the Laws of Perceptual Organization (similarity, proximity, continuity, common fate, etc), and at least two of the following types of visuals:
(a)Drop-down menus
(b)Hover-over highlighting
(c)Animations
(d)Quality of visuals
4. Emotional Response – When analyzing a viewer’s Emotional Response, it is important to consider the targeted audience’s preferences and emotional intelligence. Discuss what the viewer might want to see and what type of visual presentation will set the tone for that response. When analyzing the Emotional Response, consider the effects of at least two of the following types of visuals:
(a)Mood setting colors
(b)Mood setting lighting
(c)Persuasive images
(d)Positioning of search or purchase buttons
(e)Social media icons and share options
5. Ethical Response – When analyzing a viewer’s Ethical Response, it is important to consider the targeted audience’s values and beliefs. Identify any negative messages about certain ideas, groups, or cultures. Describe and pinpoint images that may be inappropriate for a variety of viewers. Keep in mind that your website can be accessed by all ages and groups. When analyzing the Ethical Response, consider at least two of the following types of visuals:
(a)Visual stereotypes
(b)Limitations in diversity
(c)Inappropriate images for all audiences
(d)Digital alterations
(e)False representation or advertising

Categories
Media

Examine the response viewers may have and how that may negatively affect business.

Jennifer Schiff reports at least 12 ways bad website design can affect your business.
-Read this article: https://www.proquest.com/docview/1873605469?accountid=40836
-For this written assignment read the article from the link above and complete the following items:
-Summarize the effects of using bad visual design elements.
-Examine the response viewers may have and how that may negatively affect business.
-Answer the question, “Why it is so important to use visuals in specific ways to effectively reach viewers?”
-Include whether you believe it is important to use visuals strategically in business and website communication. Why or why not?
-Support the items above by including relevant quotes and paraphrases from academic/scholarly sources.
-This written assignment should be at least one page in length and use APA formatting with a reference page

Categories
Media

Analyze the use of color; address how it attracts the eye of the targeted audience.

In a 2-3-page APA formatted paper with an additional reference page, analyze the strategic use of sensory visuals:
1. Analyze the use of color; address how it attracts the eye of the targeted audience. How might the targeted audience interpret the color and emotionally respond?
2. Analyze the use of lines; address how it directs the eyes of the viewers. Which types of lines are used? How might the targeted audience interpret the line usage and emotionally respond?
3. Analyze the use of contrast and balance; address how it attracts the eye of the targeted audience. How might the targeted audience emotionally respond to the visual balance and contrast? What if the contrast and balance elements were not there or were different? How would that change the viewer’s response?
Support the items above by including relevant quotes and paraphrases from academic/scholarly sources.
Be sure to clearly address how these four visual sensory elements attract the eyes of a specific target audience more readily than other audiences. For a thorough analysis, always consider the effect on viewers if these four visuals were used differently or not used at all.

Categories
Media

Analyze the visual image and people in the music video.

Find a music video of your choice on YouTube.
1. Analyze the visual image and people in the music video.
2. Describe what messages the images and people convey towards societal topics and societal groups.
3. Identify whether the images are effective in getting people to think in certain ways about the topics and groups. Why or Why Not?
4. Provide examples from the video to support your claims.