Categories
Business

Describe exactly what your business will do to meet their needs.

Learning Goal: I’m working on a business exercise and need a sample draft to help me learn.
Complete the required funding template for the business. The Start-Up Cost template is attached.
Also attached is the business the template is in reference to. PRONTO CLEANING SERVICE
Marketing Strategy
Target market:Who are the target customers (age, gender, income, education, and other demographic information)Target customers: age- 25 and older, male or female, household income- $50,000 or more, education-College or higher, working professionals
Where they live, shop, work, etc.Miami residents, that live in more lucrative neighborhoods with extra income that can be used to spend cleaning service. Households and businesses. I.E. Brickell, Wynwood, Miami Gardens, Coral Gables, etc.
Potential CustomersDescribe your potential customersOur potential customers are working professionals with disposable income. Household that lack the time or even the desire to complete cleaning activities. But also, small business that require a cleaning crew after or during the work day or other specific services.
How would your business meet the needs of the targeted customers
Describe exactly what your business will do to meet their needsOur business will meet the needs of customers by offering them time. Time to complete other tasks or duties without having to account for when they will get their cleaning done. It allows the customer to delegate a time consuming task to others and provides them with a stress free service. It will allow potential customers to be able to return from home or from a busy work day to a clean and inviting space, which will promote relaxation and luxury. Time consuming tasks will be completed efficiently, accurately, and timely.
What is your point of differentiation?Progress Tracking on app
Offering extras: scented oil diffusers, candles, air fresheners, etc.
Affordability
Mobile cleaning service
Note section where customers can place a note for servicer explaining any particular area or item that needs particular care or attention.

Document Market claims
Provide facts about potential sales, demographic studies, market survey, customer questionnaires, and demographic studiesSince 2020 there has been a large growth in the market to meet the need for more frequent and reliable cleaning services. The outbreak of COVID-19 caused a need for cleanliness and sanitization like no other. Our potential sales for the year are $300,000. Our target market are mostly homeowners, renters, landlords, and small business owners. The median household income in Miami, Fl is $53,975. Market research shows a steady increase in market value for cleaning services in the next 10 years. According to Allied Market Research, the market value in 2020 for cleaning services was valued at $55,715.0 million(Sumesh Kumar , Roshan Deshmukh) and by 2020 that value will be $111,498.8 million. (https://www.alliedmarketresearch.com/cleaning-services-market). A customer questionnaire was completed where 20 people over the age of 27, all homeowners, renters, or small business owners, were asked if they would hire an affordable cleaning service that offers both short-term and long-term contracts. Fifteen out of 20 people voted yes.

Advertising/Promotion
Discuss promotion and marketing campaignWe plan to promote our business using short videos and ads to be posted on social media networks, print ads to be sent to residential mailboxes, handing out flyers, and creating a refer-a-friend service. We will create short catchy videos with an original jingle or tune, no longer than 10 seconds that can be easily shared or reposted. It will be catchy while also effectively displaying our services. We will need to follow up these video ads with still photo display ads as well. This campaign will begin in the spring where the need for a cleaning service will increase for things such as, spring cleaning, allergies, and many holidays. We will also promote add-ons like scented oils, candles, incents inspired by the spring time to up-sell.
Discuss the costs associated with the promotion/marketing campaignThe expected cost associated with promotion/marketing campaign is $7,500. That is 2.5% of our total expected annual income. Our plan is to have two campaigns a year, one in the spring and one in the winter. Both campaigns together will be an estimated $15,000 which will be 5% of our total annual revenue.
Market size and trends
Discuss the size of the market (include table/chart to show data):Is it growing, shrinking, seasonal, etc.?The market size for cleaning services are growing vastly. By 2030 it will be almost double the market value total that it was in 2020. The need for cleanliness is at an all-time high, while the availability to complete the tasks is lower. We will be providing a much needed service in a growing market.
Location
Discuss specific sites for your businessOur business base location will be in Miami Gardens, FL. Our operation will be mostly run from our mobile vans where the crews will have their work orders for the day and return at completion of jobs. At the home location vehicles will be returned, administrative tasks, and accounting tasks will all be performed at this location. A specific site that we are currently interested in is located at, 4980 NW 165th st Miami Gardens, Fl. This location is available for rent, least, or to buy. It will provide the necessary parking area and business administrative space needed to grow our business. Eventually we hope to expand to additional locations throughout Miami, FL .
Discuss zoning requirementsThe locations zoning is Type I-2 industrial.
Use census and demographic reports to support why this location was selectedThis location was selected because it is good distance from multiple highway access points, for easy access for our drivers. It is also in a private area where any equipment that is used will not be disturbing nearby neighbors. Miami Gardens is a growing area that is changing and evolving. With the updates and many events to the new Hard Rock Stadium, tourists flock to the area for its accessibility, and homeowners are renting out their homes for profit.
Pricing
Discuss the costs associated with producing or deliver your product/serviceCosts associated with producing our products/services are employee costs, gas, vehicle maintenance, location costs, vehicle costs, cleaning supplies, and marketing.
Discuss your pricing strategy: Cost leader, lowest cost, cost differentiationWe will be executing a low cost strategy, since we are a startup and we need to put ourselves in good position. Setting our prices competitively in regard to our neighboring competition will afford us views from new customers as well as some of their customers. They will begin to compare and make a choice on whether they are truly receiving the best value for their dollar. We may reevaluate in the future, but this will be our start off point.
Discuss if the strategy will allow for the company to be profitableThis strategy will allow for the company to be profitable and stay afloat. But over time it doesn’t help with growing the company. A different strategy or approach may be needed further down the line once the company is more established in the market.
Discuss price of similar product/servicePrices of similar products and services begin at $150 for a basic cleaning of a studio apartment. They vary and increase from this amount based on a variety of factors and add-ons that may be included. Most of the business that offer similar products/services do not put their fixed prices online, but have customers email for a quote. They use a basic questionnaire to gauge what the customers’ needs are and respond within 24 hours with an estimate. They also inform the customers that the price on the quote is an estimate and is subject to change based off various factors.
Discuss if customers are sensitive to priceCustomers are sensitive to price because although they may have some disposable income they want to ensure they are getting quality service for a decent price.
Will you accept credit?We will accept credit cards.
Will you sell on credit?Yes, we will sell on credit.
Distribution
Explain how you will get the product/service to the customers.Will customers come to you or will you go to your customersWe will go to our customers as we provide mobile cleaning services and want to make it efficient for them.
Will you hire sales representative, etc. include any other pertinent information about your distribution process
Service Providers Analysis (Who are the competition and buying patterns)
OR Alternatives and Usage Patterns (Who are the competition and buying patterns)
Strategy and implementation Summary

Categories
Management

Interpret the simple regression analysis.

Learning Goal: I’m working on a management question and need an explanation and answer to help me learn.
Instructions
Correlation and Regression Analysis Using Sun Coast Data SetUsing the Sun Coast data set, perform a correlation analysis, simple regression analysis, and multiple regression analysis, and interpret the results.
Please follow the Unit V Scholarly Activity template to complete your assignment.
You will utilize Microsoft Excel ToolPak for this assignment.
Example:
Correlation AnalysisRestate the hypotheses.
Provide data output results from Excel Toolpak.
Interpret the correlation analysis results
Simple Regression AnalysisRestate the hypotheses.
Provide data output results from Excel Toolpak.
Interpret the simple regression analysis results
Multiple Regression AnalysisRestate the hypotheses.
Provide data output results from Excel Toolpak.
Interpret the multiple regression analysis results.
The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.
TEMPLATE IS ATTACHED
BE SURE TO FOLLOW APA GUIDELINES

Categories
Cyber Security

Discuss IT improvement in healthcare ecosystem.

Learning Goal: I’m working on a cyber security question and need guidance to help me learn.
Prepare a class readiness paper with your analysis of how information technology can improve the healthcare ecosystem.
Papers should be formatted with headings:
Introduction to the topic area
Problems and 3 alternatives with IT improvement in healthcare ecosystem (Problem(s) with regards to the topic area
Internet of Things
This assignment is due no later than Wednesday, July 7, by 11:59 pm or earlier.
My topic only on Problem(s) with regards to the topic area and Internet of things on Information Technology Improvement Need brief for this topics only

Categories
Operations Management homework help

What decisions does GM have to make in regard to pricing and production? 

Consider an American automaker like GM with almost 100 production facilities located in 26 countries and sales in over 150 countries! To maximize profits, what decisions does GM have to make in regard to pricing and production?

Categories
Management homework help

What is the role of bloggers or other influencers in connecting with Generation Z?

Overview
Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2015) are the two target audience groups that are important for businesses in the entertainment category.
As a regional marketing director of the theme park, you are aware that more than 70% of your target audience falls into the Generation Z category. Understanding their needs, mindsets, perceptions, and preferred methods of communication is essential for your business and your marketing strategy.
Considering these points, you will draft a recommendation report that will help the chief marketing officer (CMO) and the other marketing directors understand the importance of these major stakeholders in the marketing strategy for park reopening. Your recommendation report should also include the correct marketing strategies to engage Generation Z.
Prompt
Draft a report for the CMO in the scenario and recommend marketing strategies to engage Generation Z, or the “I-Generation.” Specifically, you must address the following criteria:
What is unique about Generation Z in terms of marketing?

Identify two digital marketing approaches that work best for this generation.

How do you best reach this generation with your message focusing on brand image ?

Identify two social media platforms preferred by Generation Z. Give examples and reasons.
What is the role of bloggers or other influencers in connecting with Generation Z? Describe and provide examples.
Do online advertisements work with this generation? Explain.

Describe the role of traditional methods of marketing with Generation Z.

Which forms of traditional media can work best in influencing Generation Z?
How will the park use these forms of traditional media in its plan?

Consider outdoor, promotional, and guerilla marketing.
Describe the pros and cons of using TV and radio.

Guidelines for Submission
In a Word document, use double spacing, 12-point Times New Roman font, and one-inch margins. This recommendation report should be 1 to 2 pages in length. Consult the Shapiro Library APA Style Guide for more information.

Categories
Management homework help

Analyze the game or business simulation as it pertains to your specific audience and learning objectives.

Please keep both separate, address each question and add the references at the bottom of each discussion. Please make sure you check grammar and punctuation errors, as well as quoting and using in text citations. PLEASE make sure you cite the information, do NOT plagiarize and ADD all references. No Cover Page Needed PLEASE INBOX ME IF YOU HAVE QUESTION or need reading material on the assignment!
Directions: Your initial post should be 250 to 300 words. Use this week’s lecture and Chapters 5 and 6 as a foundation for your initial post. In addition to the Blanchard and Thacker (2019) text, use at least one additional scholarly source to support your discussion.
Part 1 Training Design
In this discussion forum, you will be developing an employee training session.
For this discussion, you are tasked with designing a 4-hour leadership development training session. In this discussion,
· Identify specific learning objectives for your training session.
· Conduct an Internet search to identify the types of games and business simulations that are available. Select one game or business simulation appropriate for your audience and learning objectives.
· Analyze the game or business simulation as it pertains to your specific audience and learning objectives. Do not simply cut and paste from the Internet source.
Directions: Your initial post should be 250 to 300 words. Use this week’s lecture and Chapter 5, 6, and 7 as a foundation for your initial post. In addition to the Blanchard and Thacker (2019) text, use at least one additional scholarly source to support your discussion.
Part 2 Training Delivery
In this discussion forum you will evaluate your previous workplace learning experiences. In your initial discussion post,
· Describe the training delivery method(s) used in your best prior workplace learning experience.
o Identify the factors that contributed to making it an effective workplace learning experience.
· Describe the training delivery method(s) used in your worst prior workplace learning experience.
o Identify the factors that contributed to making it an ineffective workplace learning experience.
o Discuss what you would suggest to make each workplace learning experience more effective.

Required Resource
Text
Blanchard, P. N., & Thacker, J. W. (2019). Effective training: Systems, strategies, and practices (6th ed.). Chicago Business Press.
Chapter 5: Training Design
Chapter 6: Traditional Training Methods
Chapter 7: Electronic Training Methods
The full-text version of this ebook is available in your online classroom through the Redshelf platform. Chapter 5 discusses the value of designing an effective training program in an organization, Chapter 6 discusses traditional training methods with an organization, and Chapter 7 discusses advanced training methods including electronic training in an organization. These chapters will assist you in the discussion forums and written assignment for this week.

Categories
Management homework help

Describe the inbound marketing efforts.

Overview
Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time.
As a regional marketing director in the course scenario, you are tasked with designing a phased marketing strategy for reopening the park. You have already done an analysis of brand implications and have identified suitable traditional marketing methods to address the marketing needs for park reopening. As the organization has chosen a blended approach (traditional plus digital) for marketing, your CMO wants you to create a digital marketing strategy to go with the traditional marketing strategy you already determined.
Prompt
Create a narrated PowerPoint presentation to help other directors in the scenario understand the importance of digital marketing for brand awareness. Create speaker notes, if necessary, for each slide. Specifically, you need to address the following criteria:
How will you use digital marketing to enhance brand awareness ? (slide 1)
Identify two digital marketing methods that can be used for brand awareness and support with reasons. (slides 2–3)

Define short-term and long-term goals for brand awareness in the digital marketing strategy.
How will you determine the balance between the digital and traditional marketing?
How will the identified methods help you reach the target audience?
How will you measure the performance of your marketing efforts?

Use search engine optimization (SEO) to improve search performance. (slides 4–5)

Identify five keywords you will use to improve web search performance, and justify your strategy for keyword selection.
How will you redesign or rewrite the content of your website to support SEO strategy?

Describe the inbound marketing efforts. (slide 6)

How can they help in brand awareness?
Define the required content strategy for inbound marketing.

Guidelines for Submission
Submit a PowerPoint presentation with 5–7 slides. Consult the Shapiro Library APA Style Guide for more information.

Categories
Human Resource Management homework help

Why do organizations create and use employment needs forecasts if they are not accurate?

respond to the following student’s response.
Extend your peers’ responses with additional examples about what motivates scientists to pursue research. What ideas did your peers present that you had not considered before?
Sarah post
I think that as a whole, scientists are driven by curiosity and a desire to improve upon what we currently have, or as Bill Nye put it in one of this week’s videos, people like to try things and enjoy the empowering feeling of knowing about the world around you (Big Think, 2015). There are so many kinds of questions, as discussed in the module introduction. Some are asked for advancement, like “how we can live sustainably on the moon?”, and some are asked out of curiosity, like “how do fireflies light up at night?”.
What interested me about my article, “A first: Scientists grow plants in soil from the Moon” (Science Daily, 2022), was that it is such an exciting leap forward! In summary, scientists took a small amount of soil collected from a few Apollo missions and were able to sprout a plant. True, the plants are not THRILLED with the soil and grow more slowly than if they had fancy potting soil, but I have killed many a plant in fancy potting soil, and I say this with love, plants are just going to have to get over it. Growing plants in lunar soil will make life on the moon that much more attainable. I started wondering how farms would work on the moon, what the plants’ reactions would be over a longer period of time, and over an even longer period of time, how they would evolve. Would we create an entire new species of moon plants? If there were large forests on the moon, how would the ecosystem function? In my silly head I wondered how a moon apple would taste, and that’s exciting enough for me!
Christopher post

I believe there are many reasons as to the question ‘WHY” from scientists. The basic component of science is to follow “WHY” it happens and it’s potential effects on other organisms.  The word “WHY” allows a scientist to conduct research, experiments, and other fact finding data in order to support their work, efforts and purpose.  When a scientist answers the question “WHY” something happens, it also validates their work.
For example: If X is constant and why changes why does the outcome change.  Or why does this scientific research affect my everyday living.  The question why can lead to life changing medical research and save lives.  The question why is a very useful tool in the natural science world.
I chose my news story because I would like to know more about why different bullet injuries have different end results and try to find research to help determine WHY the same types of injuries have different results in different humans.  I believe that with scientific research and data, I can then better answer why a ballistics injury varies from person to person even though they suffered they same type of injury.
DISCUSSION 1

Predicting future employment needs is much like predicting the weather—forecasts are not 100 percent correct.
Respond to the following in a minimum of 175 words:
Why do organizations create and use employment needs forecasts if they are not accurate?
What circumstances or conditions make employment needs easier or harder to predict?
What can be done to improve the accuracy of employment forecasts?
DISCUSSION 2

Evidence suggests that the employees who already have the highest skill levels in an organization are the most likely to receive further training, while the lower-skilled employees most in need of training are less likely to receive it, either because those employees decline opportunities or because they are not selected to participate.
Respond to the following in a minimum of 175 words:
Why might the situation described above happen?
What criteria should be used to determine who is selected to participate in training programs?
How can organizations encourage lower-skilled employees to take advantage of elective training opportunities?

Categories
Business & Finance homework help

What are the differences between estimating and forecasting demand?

Why is knowing (or estimating) the product demand so crucial for a firm? What are the differences between estimating and forecasting demand?
In your response, include an example of a business that has suffered from poorly forecasting the demand of its products. Evaluate how or why the business made such a mistake.
To keep our discussion more interesting, please use examples that are not from our textbook.

Categories
Human Resource Management homework help

Discuss the historical context of HR analytics.

Post by Day 3 a cohesive and scholarly response, based on and supported by your required readings, media, and research this week, that addresses the following:
Discuss the historical context of HR analytics.
Identify three current trends within HR analytics today.
Explain the impact of these three trends could have on organizational effectiveness and strategic planning.